1) Dusting off the South Austin Brewing Company business plan. Seven years later.
2) Switching to Wordpress. After you read this, go here, and never come back here again. Unless you want to.
3) Still totally loving you. Probably won't stop.
By Patrick Beach | Thursday, February 11, 2010, 09:44 AM
Say hello to South Austin Brewing Co. Disclosure: Jordan Weeks is a pal I know through a mutual friend, a good guy and a very accomplished brewer whose commercial experience goes back to Balcones in the late ’90s.
Now he’s the newest player in a field that’s filling up in very promising ways. He’s got the keys to an 8,000 square-foot space at 451 St. Elmo Rd. This comes after approximately eleventy billion other breweries announced plans to get going this year. (Weeks was hoping to keep his plan under wraps but it turns out the Twitters keep no secrets. And if you’re his friend on Facebook this is not news to you.)
“I think there’s a new requirement: If you want to be a resident you have to open a brewery,” Weeks says.
He’s aiming to have beer ready in a year. “It’s an aggressive schedule but I’ve worked in a production brewery like this before so i know how to do it,” Weeks says.
Most promising: He’ll be making “aggressive beers that appeal to the already sophisicated craft beer drinker, people who drink Stone and Avery and Lost Abbey. They’re going to be style-challenging. I’m not going to stick to Belgians but I have the greatest respect for Belgians. That’s where everything I know about beer started from.”
Production plans call for an 80 to 20 percent split between 750-ml bottles with wire corks and kegs. This is Weeks’ identified niche: Lots of people will take a chance on a 750 but not a six-pack. The single bottles make nice gifts, and people seem more likely to take a chance on something they haven’t tried before if they’ve only got a single to finish.
As I said, I can’t say I’m impartial on this one. But Weeks has the experience and the brewing chops to do great things for the Austin craft beer scene.
